Sa Sa Fragrance Awards 2008

Winners of the Sa Sa Fragrance Awards finale were finally announced after six weeks of intensive voting, at a presentation ceremony at Mid Valley Megamall on Nov 18.

Winners were based on the number of votes received over the six-week campaigning period. The organisers received encouraging turnout from the public at fragrance sampling activities and workshops at roadshows held to promote the awards campaign.

The winning fragrances were determined by the number of votes from the public, which comprised 50% of the total score. A panel of reputable judges, icons and gurus from the beauty industry, had a 30% say in the total score.

The final 20% of the score was tabulated by Sa Sa based on sales of the fragrances in contention during the campaign period.

The Consumer Lifestyle Choice Awards winners were decided by consumer votes (80%) and fragrance sales (20%).

The winners of the Sa Sa Fragrance Awards are as follows:

Best Women's Fragrance:

Gucci by Gucci

Best Men's Fragrance:

CK In2U Him by Calvin Klein

Best Couple Fragrance:

Code Donna and Armani Code by Giorgio Armani

Best Celebrity Fragrance:

Deseo by Jennifer Lopez

Best Bottle Design and Packaging:

Be Delicious by DKNY

Fragrance of the Year 2008:

Daisy by Marc Jacobs

Consumer Lifestyle Choice Award winners:

Sweet and Romantic:

Romance by Ralph Lauren

Casual and Chic:

Cool Water Woman by Davidoff

Sexy and Exotic:

Flight of Fancy by Anna Sui